It’s a Keeper Guest Posting Guidelines

Thank you for offering to submit a guest post to It’s a Keeper!  I’m excited to be working with you.  Guest posts are a fun way to introduce yourself to new readers.  I hope that this will be a win, win situation for both of us.  As always, if you have any questions, please feel free to ask at any time.

I have put together a few simple guidelines that I would like you to look over before submitting your guest post.

Guidelines

  1. Complete your author profile.  You should have received an Author login to my site.  Click on over and on the left find “users” click on your name and fill out your profile completely!  Be sure to put your G+ profile so that you can get Google Authorship on your post.  Click on “Profile” in the far left column of the Wordpress dashboard.  Complete all of the information – especially the last section “Fancier Author Box Details”.
  2. Original posts are preferred.   We all know how Google hates duplicate content and we don’t want Google to flag both of our sites for duplicate content.  You may, however, submit a post that has already been posted on your blog IF it is at least six months old and at least 80% of the the copy has been updated, including the first 150 characters.
  3. Do not republish the post.  Once a post has been published on It Is a Keeper, We cannot allow you to republish your guest post to your own blog afterward (it’s that whole duplicate content thing again), but you’re more than welcome to link to it and share it like crazy.
  4. Submit a well written and high quality post.  Make sure you double and triple check your post for spelling and grammar errors.  And, make sure the post flows nicely.
  5. Keep your word count between 300-500 words.  If your post is longer than 500 words, contact me and we can discuss doing two separate posts.
  6. Include high-quality photos.  Each post must have at least four quality images (see  below) and all images must be your own.   File name of the image should follow this format: PostTitle HERO.jpg  (EX: The Best Recipe Ever HERO.jpg)
    1. Image sizes should be:
      1. HERO IMAGE (vertical): 600 x 906 pixels – this image should be pin-worthy and include a title and IAK watermark in one of the top corners.  Please only use the Geo Sans Light font in Picmonaey for any text on your images.  You may also include your watermark (if desired) in one of the lower corners.
      2. CONTENT/FB IMAGE (horizontal):  1280 x 960 pixels – this is the image that I will use to share your post on Facebook so it should be similar to the Hero image and include the post title and IAK watermark in one of the top corners.  You can include your logo in one of the lower corners.
      3. INSTAGRAM IMAGE (horizontal): 1280 x 960 pixels – this is the same image you used for Facebook (above) but WITHOUT ANY TEXT on it.  I usually size this image first and adjust the colors, exposure, etc., save it and then add the text for the FB image and resave it with a new name.  This image will NOT be insert into your post, but should be uploaded to the media manager.
      4. SUPPORTING IMAGES (horizontal): 1280 x 960 pixels — These images are optional.  These should include the IAK watermark and your watermark if you’d like in one of the corners, but they should not include any text.
      5. FEATURED IMAGE (square): 1024 x 985 – this image is used on my homepage only. It should not contain any text or watermarks.
  7. Include links in your post.   I encourage you to link back to your site to increase your traffic.  However, posts may not be advertorials (like sponsored content) or contain affiliate links and time ­sensitive material (like giveaways). Please use relevant keywords when linking, not “click here”.  I recommend the following links:
    1. Up to three text or image links back to your site in the body of your post. Links to your site (or other sites) should open in a new window.
    2. Up to three links back to posts or pages within my site. Links to my site should open in the same window.
  8. Let me know when your post is ready.  Drop me a quick email (itsakeeperblog@gmail.com) and I will review it as quickly as possible and make sure it’s scheduled to go out on time.
  9. Do not worry about keywords.  I will review the post and determine the keyword that will be attributed to the post.

Here’s an example of how a typical post looks on my site — you can see the various image sizes, what I consider “pin-worthy” and my format.

Additional Recommendations:

POST TITLE

  • Make it catchy and engaging.
  • It should make readers want to click on the post to read it.
  • If it makes sense, use your keyword in the title.
  • Try to keep it short so it fits on my homepage (I may need to adjust it if it’s too long)

URL/PERMALINK

  • Keep it short
  • Use your keyword
  • Eliminate useless words like “and”, “if”, “the” and “is”

INTRODUCTION

  • The first 150 words of the post should tell exactly what the post is about.
  • I will include a hyperlinked keyword.

HERO IMAGE

  • Image should showcase what the post is about in a visually appealing way.
  • Image should have the post title or recipe name on it.
  • Would you click on this image if you saw it on Pinterest?

CONTENT

  • This is where you elaborate on what you talked about in the first 150 words.
  • Use a conversational tone.
  • Use small paragraphs – 1-2 sentences each.
  • Use bullets or block quotes to break up large chunks of text.
  • Be sure to use h2 and h3 tags.
  • For recipes, use the Easy Recipe plugin (if you’re not familiar, please let me know)

CONCLUSION

  • Use your keyword in your conclusion.
  • If applicable, give the readers additional posts to click on for similar content.
  • Finish the post with a call to action encouraging readers to contribute to the conversation.

Please note, I reserve the right to correct grammar, spelling, or adapt your post to fit my aesthetic. I may also add links to other posts on It’s a Keeper. Please note that if major changes are necessary, I may suggest that you edit your post appropriately.  Please don’t be offended if I suggest changes.  If the post is inappropriate for It Is a Keeper, I reserve the right to reject it.

Again, if you have any questions, please feel free to ask at any time.

Thanks so much for working with me! I can’t wait to see your post!

 

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