Trim the crusts off of the bread.

Flatten bread slices with a rolling pin.

In a bowl, mix the cream cheese, powdered sugar and vanilla.

In a separate bowl, combine the sugar and cinnamon and mix until combined; set aside.

Spread 1 tablespoon of cream cheese mixture on the end of one bread slice and roll up jelly roll-style.

Dip in melted butter and roll in cinnamon-sugar mixture until fully coated.

Place on a baking sheet.

Repeat with remaining bread slices.

Bake rolls at 350 degrees for 15 minutes or until golden brown.

Serve immediately.